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~isPartOf:"Social Science & Medicine"
~isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~subject:"Relationship marketing"
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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"Vermenschlichung" von Marken : neurowissenschaftliche Erklärungen für den Zusammenhang von anthropomorpher Gestaltung in der Markenpolitik und emotionaler Kundenbindung
Töpfer, Armin
;
Duchmann, Christian
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 167-181)
.
2010
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