//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Social Science & Medicine"
~isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuroscience"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Neuroscience
16
Neurowissenschaften
14
Brand management
9
Markenführung
9
Neuromarketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Psychologie
3
Psychology
3
Advertising effects
2
Emotion
2
Market research
2
Marktforschung
2
Public engagement
2
United Kingdom
2
Adolescence
1
Advertising media
1
Advertising planning
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Early brain development
1
Feldforschung
1
Field research
1
Intensive parenting
1
Manipulation
1
Markenartikel
1
Markenimage
1
Media
1
Media industries
1
Mediensektor
1
Neuroimaging
1
Organisatorischer Wandel
1
Organizational change
1
Perception
1
Relationship marketing
1
Self-understanding
1
Social representations
1
Strategic management
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
André, Michael
1
Pusler, Michael
1
Veigel, Ulrich
1
Published in...
All
Social Science & Medicine
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
Journal of advertising research
7
Psychology & marketing
4
European journal of marketing
2
European research studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Evolutionary psychology in the business sciences
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of neuroscience, psychology, and economics
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
PhD series / Copenhagen Business School
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
Saved in:
2
Wirkungsleistung von Medienmarken aus Sicht der Neurowissenschaften : Anwendungsfelder und erste Erkenntnisse
Pusler, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 251-265)
.
2010
Persistent link: https://www.econbiz.de/10003992382
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->