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~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Confidence"
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Beziehungsmarketing
Confidence
Social Web
86
Social web
86
Brand management
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58
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56
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
The journal of product & brand management
Journal of business research : JBR
106
Journal of retailing and consumer services
78
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Technological forecasting & social change : an international journal
27
Journal of internet commerce
24
Journal of strategic marketing
24
International journal of electronic marketing and retailing : IJEMR
23
International journal of business information systems : IJBIS
21
The journal of brand management : an international journal
20
Business horizons
19
Journal of marketing communications
19
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Journal of service management
15
Cogent business & management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic commerce : IJEC
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of hospitality marketing & management
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
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Psychology & marketing
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SpringerLink / Bücher
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Tourism management : research, policies, practice
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
The journal of business & industrial marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of fashion marketing and management
11
Journal of global marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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