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~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Confidence"
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Social Web
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Social web
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Tourismuswirtschaft
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Tourism
5
Tourismus
5
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Becker, Christian
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Burmann, Christoph
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
160
Journal of retailing and consumer services
101
International journal of internet marketing and advertising : IJIMA
65
The journal of product & brand management
58
The journal of brand management : an international journal
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Industrial marketing management : the international journal for industrial and high-tech firms
40
Technological forecasting & social change : an international journal
37
Journal of marketing communications
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of internet commerce
32
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
International journal of electronic marketing and retailing : IJEMR
29
Journal of strategic marketing
28
SpringerLink / Bücher
27
Marketing intelligence & planning
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Tourism management : research, policies, practice
26
Journal of marketing management : MM
25
Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International journal of business information systems : IJBIS
22
International journal of advertising : the review of marketing communications
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Psychology & marketing
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Cogent business & management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
18
International journal of hospitality management
18
Journal of the Academy of Marketing Science
18
The journal of services marketing
18
Journal of fashion marketing and management
17
Journal of service management
17
Springer eBook Collection
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of electronic commerce : IJEC
16
Journal of global marketing
16
International journal of electronic customer relationship management : IJECRM
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
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ECONIS (ZBW)
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Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
Saved in:
2
User Generated Branding : wie Marken vom kreativen Potenzial der Nutzer profitieren
Burmann, Christoph
;
Arnhold, Ulrike
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 347-362)
.
2010
Persistent link: https://www.econbiz.de/10008652751
Saved in:
3
No Trust - No Transaction : vertrauensbildende Maßnahmen im eCommerce möglich durch Social Media?
Brözel, Claudia
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 113-118)
.
2010
Persistent link: https://www.econbiz.de/10008652798
Saved in:
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