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~isPartOf:"Social-Media-Handbuch : Theorien, Methoden, Modelle"
~person:"Michelis, Daniel"
~person:"Rita, Paulo"
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Social Web
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Social web
5
Beziehungsmarketing
3
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3
Charlene Li
2
Josh Bernoff
2
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Clay Shirky
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Michelis, Daniel
Rita, Paulo
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Social-Media-Handbuch : Theorien, Methoden, Modelle
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
European journal of management and business economics : EJM&BE
2
European research on management and business economics
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
International journal of hospitality management
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Here Comes Everybody (Clay Shirky)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 105-120)
.
2010
Persistent link: https://www.econbiz.de/10008771534
Saved in:
2
Social Media Leitfaden
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 301-324)
.
2010
Persistent link: https://www.econbiz.de/10008771866
Saved in:
3
Groundswell : Anwendungsfall MÄRZ München AG
Krake, Nicole
;
Resatsch, Florian
;
Schnitzenbaumer, Manuela
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 287-300)
.
2010
Persistent link: https://www.econbiz.de/10008771867
Saved in:
4
Die sozialen Medien des Web 2.0 : strategische und operative Erfolgsfaktoren am Beispiel der Facebook-Kampagne des WWF
Gysel, Sascha
;
Michelis, Daniel
;
Schildhauer, Thomas
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 221-235)
.
2010
Persistent link: https://www.econbiz.de/10008771873
Saved in:
5
Groundswell (Charlene Li, Josh Bernoff)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 204-217)
.
2010
Persistent link: https://www.econbiz.de/10008771874
Saved in:
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