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Relationship marketing
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sponsorship relationship marketing partnerships linkages
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Babiak, Kathy
1
Bradish, Cheri L.
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Sport Management Review
Economics Papers from University Paris Dauphine
15
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6
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Journal of Business Ethics
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Holistic Marketing Management Journal
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International Business Review
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Ovidius University Annals, Economic Sciences Series
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Tržište/Market
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Вестник Омского университета. Серия «Экономика»
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Annales Universitatis Apulensis Series Oeconomica
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Construction Management and Economics
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Holistic Marketing Management
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International Journal of Academic Research in Business and Social Sciences
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International Journal of Business Performance Management
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jbm - Journal of Business Market Management
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Вестник Волгоградского государственного университета. Серия 3: Экономика. Экология
2
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
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Общество: политика, экономика, право
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46th Congress, July 20-23, 2008, Rio Branco, Acre, Brasil
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Anadolu University Journal of Social Sciences
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Understanding fan motivation for interacting on social media
Stavros, Constantino
;
Meng, Matthew D.
;
Westberg, Kate
; …
- In:
Sport Management Review
17
(
2014
)
4
,
pp. 455-469
key construct in
relationship
marketing
. A content analysis, using a netnographic methodology, was undertaken to explore …
Persistent link: https://www.econbiz.de/10010939880
Saved in:
2
Beyond Sponsorship: Re-Framing Corporate-Sport Relationships
Cousens, Laura
;
Babiak, Kathy
;
Bradish, Cheri L.
- In:
Sport Management Review
9
(
2006
)
1
,
pp. 1-23
.
Relationship
marketing
is an integral element of this framework, given its importance to the internal readiness of firms to enter …
Persistent link: https://www.econbiz.de/10009217306
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