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~isPartOf:"Sport Management Review"
~subject:"Brand management"
~subject:"India"
~subject:"КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ"
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Brand management
India
КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
Athlete
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Conceptual model
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Arai, Akiko
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Sport Management Review
Бизнес Информ
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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The journal of product & brand management
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CSR and sustainability in the public sector
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Health marketing quarterly
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International journal of management concepts and philosophy : IJMCP
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Journal for international business and entrepreneurship development
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Journal of Product & Brand Management
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The Asian Journal of Shipping and Logistics
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Вестник Астраханского государственного технического университета. Серия: Экономика
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Проблемы современной экономики
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Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
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