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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Levin, Aron"
~subject:"USA"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Working paper / National Bureau of Economic Research, Inc.
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Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
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