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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Ko, Yong Jae"
~type:"article"
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Ko, Yong Jae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
2
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
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