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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Lee, Younghan"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae
;
Lee, Seungbum
;
Lee, Younghan
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10012667344
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