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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Corporate Social Responsibility"
~subject:"Profisport"
~subject:"United States"
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Corporate Social Responsibility
Profisport
United States
Sportmarketing
148
Sports marketing
148
Consumer behaviour
67
Konsumentenverhalten
67
Professional sports
67
Sport event
45
Sportveranstaltung
45
Sport
44
Sports
44
USA
39
Sport organization
31
Sportorganisation
31
Football
30
Fußball
30
Sponsoring
29
Sponsorship
29
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Ball game
17
Ballsport
17
Arbeitsgruppe
16
Team
16
Advertising effects
15
Werbewirkung
15
team identification
11
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
sport consumer behavior
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Drayer, Joris
5
Ballouli, Khalid
4
Bennett, Gregg
4
Dwyer, Brendan
4
Greenwell, T. Christopher
4
Lee, Joon Sung
4
Simmons, Jason M.
4
Heere, Bob
3
Kent, Aubrey
3
Ko, Yong Jae
3
Naraine, Michael L.
3
Popp, Nels
3
Shapiro, Stephen L.
3
Walker, Matthew
3
Wear, Henry
3
Baker, Thomas A., III.
2
Bouchet, Adrien
2
Byon, Kevin K.
2
Chalip, Laurence Hilmond
2
Cobbs, Joe
2
Delia, Elizabeth B.
2
Eddy, Terry
2
Ferreira, Mauricio
2
Funk, Daniel C.
2
Grady, John
2
Greenhalgh, Greg
2
Greenwell, Chris
2
Hwang, Hansol
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Irwin, Richard L.
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Kang, Joon Ho
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Katz, Matthew
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Larkin, Benjamin
2
Lawrence, Heather
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Lee, Jaedeock
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McEvoy, Chad D.
2
Nichols, Bridget Satinover
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Reams, Lamar
2
Scheinbaum, Angeline Close
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Sukhdial, Ajay
2
Titlebaum, Peter
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
97
Journal of sport management : the official journal of the North American Society of Sport Management
87
International journal of sports marketing & sponsorship
79
Sport management review
79
European Sport management quarterly : ESMQ
66
Journal of sports economics
23
International journal of sport finance
16
Journal of business research : JBR
16
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Routledge international handbooks
6
Services marketing quarterly
6
Journal of promotion management : JPM
5
Sport marketing in a global environment : strategic perspectives
5
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of service management
3
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1
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
4
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
7
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
8
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
9
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
10
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
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