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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Profisport"
~subject:"Sponsoring"
~subject:"United States"
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Profisport
Sponsoring
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Sportmarketing
148
Sports marketing
148
Consumer behaviour
67
Konsumentenverhalten
67
Professional sports
67
Sport event
45
Sportveranstaltung
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44
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team identification
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sponsorship
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consumer behavior
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sport marketing
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Beziehungsmarketing
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Greenwell, T. Christopher
6
Bennett, Gregg
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Drayer, Joris
5
Ballouli, Khalid
4
Dwyer, Brendan
4
Greenhalgh, Greg
4
Kent, Aubrey
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Lee, Joon Sung
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Simmons, Jason M.
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Walker, Matthew
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Eddy, Terry
3
Heere, Bob
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Jensen, Jonathan A.
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Ko, Yong Jae
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Naraine, Michael L.
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Popp, Nels
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Shapiro, Stephen L.
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Wear, Henry
3
Baker, Thomas A., III.
2
Bouchet, Adrien
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Byon, Kevin K.
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Chalip, Laurence Hilmond
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Cobbs, Joe
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Ferreira, Mauricio
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Funk, Daniel C.
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Grady, John
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Irwin, Richard L.
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Lee, Jaedeock
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McEvoy, Chad D.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
110
Journal of sport management : the official journal of the North American Society of Sport Management
98
International journal of sports marketing & sponsorship
96
Sport management review
87
European Sport management quarterly : ESMQ
73
Journal of business research : JBR
27
Journal of sports economics
23
International journal of sport finance
18
Sport, Business and Management : an international journal ; SBM
15
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
10
The journal of business & industrial marketing
10
Journal of strategic marketing
9
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
European journal of operational research : EJOR
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
The journal of brand management : an international journal
7
Journal of marketing communications
6
Routledge international handbooks
6
Services marketing quarterly
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
Sport marketing in a global environment : strategic perspectives
5
SpringerLink / Bücher
5
The marketing review
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
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1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
3
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
4
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
5
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
6
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
7
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
8
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
9
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
10
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
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