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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Profisport"
~subject:"Sportorganisation"
~subject:"United States"
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Profisport
Sportorganisation
United States
Sportmarketing
148
Sports marketing
148
Consumer behaviour
67
Konsumentenverhalten
67
Professional sports
67
Sport event
45
Sportveranstaltung
45
Sport
44
Sports
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USA
39
Sport organization
31
Football
30
Fußball
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Sponsoring
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Sponsorship
29
Brand management
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Markenführung
27
Brand image
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Markenimage
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Ball game
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Ballsport
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Arbeitsgruppe
16
Team
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Advertising effects
15
Werbewirkung
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
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Pricing strategy
6
Relationship marketing
6
sport consumer behavior
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Drayer, Joris
5
Ballouli, Khalid
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Bennett, Gregg
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Dwyer, Brendan
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Greenwell, T. Christopher
4
Simmons, Jason M.
4
Heere, Bob
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Kent, Aubrey
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Lee, Joon Sung
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Naraine, Michael L.
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Wear, Henry
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Bouchet, Adrien
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Chalip, Laurence Hilmond
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Cobbs, Joe
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Delia, Elizabeth B.
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Eddy, Terry
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Ferreira, Mauricio
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Funk, Daniel C.
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Grady, John
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Greenwell, Chris
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Hwang, Hansol
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Ko, Yong Jae
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Reams, Lamar
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
107
Journal of sport management : the official journal of the North American Society of Sport Management
92
International journal of sports marketing & sponsorship
80
Sport management review
79
European Sport management quarterly : ESMQ
66
Journal of sports economics
23
International journal of sport finance
16
Journal of business research : JBR
15
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
Routledge international handbooks
8
European journal of operational research : EJOR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
Services marketing quarterly
6
European journal of international management : EJIM
5
Journal of promotion management : JPM
5
Sport marketing in a global environment : strategic perspectives
5
The journal of business & industrial marketing
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Customer-centric marketing strategies : tools for building organizational performance
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
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ECONIS (ZBW)
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1
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
4
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
5
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
6
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
7
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
8
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
9
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
10
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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