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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Consumer motivation
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Professional sports
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Sponsoring
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Cork, B. Colin
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Hickman, Thomas M.
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Trail, Galen T.
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Uhlman, Blaine T.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
The journal of consumer marketing
4
Journal of retailing and consumer services
3
International journal of sport management and marketing : IJSMM
2
International journal of wine business research : IJWBR
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International business and economics research journal
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International journal of contemporary hospitality management
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International journal of retail & distribution management
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International marketing review
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Journal of advertising research
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Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing theory and practice
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Journal of service management
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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The journal of personal selling & sales management : JPSSM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
2
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
3
An analysis of the motivators of Seattle Sounders FC season ticket holders : a case study
Uhlman, Blaine T.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009710124
Saved in:
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