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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"CD-ROM, DVD"
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Search: subject_exact:"Mediennutzung"
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Media usage
9
Mediennutzung
9
Consumer behaviour
7
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7
Sport event
6
Sportveranstaltung
6
Sport
5
Sports
5
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media consumption
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Chan-Olmsted, Sylvia M.
2
Fink, Janet S.
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Larkin, Ben
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Andrew, Damon P. S.
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Blaszka, Matthew
1
Clavio, Galen
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Greenwell, T. Christopher
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Hwang, Hansol
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Inoue, Yuhei
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James, Jeffrey D.
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Kim, Seungmo
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Kwak, Dae Hee
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Lovell, M. David
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O'Neal, Nick
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Park, Sangchul
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Parker, Heidi M.
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Pederson, Paul M.
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Trail, Galen T.
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Walsh, Patrick
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Williams, Antonio S.
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Xiao, Min
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Yang, Hyejoo
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
SpringerLink / Bücher
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Electronic commerce research and applications
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
9
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1
A gratification model of sport team mobile application usage
Hwang, Hansol
;
Yang, Hyejoo
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 163-176
Persistent link: https://www.econbiz.de/10012815569
Saved in:
2
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
3
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
4
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
5
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
Saved in:
6
An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
Saved in:
7
Differences in event brand personality between social media users and non-users
Walsh, Patrick
;
Clavio, Galen
;
Lovell, M. David
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
Saved in:
8
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
9
Spectator motives : why do we watch when our favorite team is not playing?
Fink, Janet S.
;
Parker, Heidi M.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003940620
Saved in:
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