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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~type_genre:"Article in journal"
~type_genre:"Handbook"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Technology analysis & strategic management
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Research policy : policy, management and economic studies of science, technology and innovation
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of sport management and marketing : IJSMM
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International journal of leisure and tourism marketing : IJLTM
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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American economic journal
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
3
The motivational preferences of consumers attending multiple NCAA wrestling events
Cooper, Coyte G.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10009231839
Saved in:
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