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~isPartOf:"Springer Gabler Research"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Viral marketing"
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Viral marketing
Kaufentscheidung
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Purchase decision
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USA
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Dennhardt, Severin
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Ziniel, Wolfgang
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Springer Gabler Research
Working paper / National Bureau of Economic Research, Inc.
Psychology & marketing
5
Journal of business research : JBR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of internet marketing and advertising : IJIMA
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Electronic word of mouth as a promotional technique : new insights from social media
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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SpringerLink / Bücher
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
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Business & information systems engineering
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Cogent business & management
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Contemporary issues in social media marketing
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Decision Support Systems, 2020
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Edition Wissenschaft Apprimus
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Electronic commerce & digital markets : ecm
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European journal of marketing : EJM
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Handbook of research on technology applications for effective customer engagement
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International journal of business excellence
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International journal of electronic commerce : IJEC
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International journal of hospitality management
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Journal of business and psychology
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Journal of contemporary marketing science
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global information management
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Journal of hospitality marketing & management
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Journal of internet commerce
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Journal of marketing
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
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2014
Persistent link: https://www.econbiz.de/10010194235
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Third-party product reviews and consumer behaviour : a dichotomous measuring via rasch, paired comparison and graphical chain models
Ziniel, Wolfgang
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2013
Persistent link: https://www.econbiz.de/10009718586
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