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~isPartOf:"Springer Gabler Research"
~person:"Boltz, Dirk-Mario"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzschrift"
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009670129
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