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~isPartOf:"Springer Gabler Research"
~subject:"Brand image"
~subject:"Verbraucher"
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Brand image
Verbraucher
Consumer behaviour
16
Konsumentenverhalten
16
Deutschland
10
Verbraucherverhalten
10
Germany
9
Markenpolitik
5
Brand management
4
Emotion
4
Markenführung
4
Brand
3
Markenartikel
3
Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Customer satisfaction
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2011-2012
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Advertising
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German
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Horster, Eric
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Reichelt, Jonas
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Weyler, Stephan
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Wissmann, Johannes
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Springer Gabler Research
Journal of business research : JBR
367
The journal of product & brand management
242
Journal of retailing and consumer services
224
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
61
Marketing intelligence & planning
60
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of global marketing
53
International journal of consumer studies
52
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
SpringerLink / Bücher
41
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
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Reputation und Reiseentscheidung im Internet : Grundlagen, Messung und Praxis
Horster, Eric
-
2013
Persistent link: https://www.econbiz.de/10009771917
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2
Informationssuche und Online Word-of-Mouth : eine empirische Analyse anhand von Diskussionsforen
Reichelt, Jonas
-
2013
Persistent link: https://www.econbiz.de/10009728003
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3
Einwilligungen im Permission Marketing : empirische Analysen von Determinanten aus der Sicht von Konsumenten
Wissmann, Johannes
-
2013
Persistent link: https://www.econbiz.de/10010203051
Saved in:
4
Wirkungen von Markenkrisen : eine Analyse aus verhaltenswissenschaftlicher Perspektive
Weyler, Stephan
-
2013
Persistent link: https://www.econbiz.de/10009706293
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