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~isPartOf:"Springer Texts in Business and Economics"
~person:"Reinartz, Werner J."
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Kumar, V.
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
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2012
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2nd ed. 2012
Preface -- 1 The Role of CRM -- 2
Relationship
Marketing
-- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM …
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