Errichiello, Oliver Carlo; Zschiesche, Arnd - 2022 - 1st ed. 2022.
radio -- The success profile of green brands: Advertising and communication, product, population, distribution, management … develop young brands -- The six principles of green brand management -- Conclusion and outlook: All green?. Translated with …This book describes the basics and success factors of ecological and social brand management and shows how innovative …