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~isPartOf:"Springer eBook Collection"
~person:"Rajagopal"
~subject:"Social Web"
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal
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2022
customer engagement. It describes the evolution from Scrum methodology to agile
management
practices lingered over several …
Persistent link: https://www.econbiz.de/10013287736
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