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~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Pförtsch, Waldemar A."
~subject:"Markenpolitik"
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Markenpolitik
Brand management
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Business-to-Business-Marketing
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Lieferantenmanagement
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Pförtsch, Waldemar A.
Baumgarth, Carsten
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Ahlert, Dieter
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Huber, Frank
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Strebinger, Andreas
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Vollhardt, Kai
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Woisetschläger, David
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Kotler, Philip
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Kurz, Helmut
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Maloney, Philip
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Morich, Sven
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Mutum, Dilip S.
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B2B Brand Management
Kotler, Philip
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2006
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