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~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Vollhardt, Kai"
~subject:"Aromastoff"
~subject:"Germany"
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Aromastoff
Germany
Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Vollhardt, Kai
Rempel, Jan Eric
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Springer eBook Collection / Business and Economics
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
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