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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand loyalty"
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Search: subject_exact:"Händlermarke"
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Brand loyalty
Handelsmarke
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González-Benito, Oscar
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Gómez-Suárez, Mónica
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Martos-Partal, Mercedes
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Rubio Benito, Natalia
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SpringerLink / Bücher
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of retailing and consumer services
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Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
2
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
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