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~isPartOf:"SpringerLink / Bücher"
~language:"eng"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"consumer preference"
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consumer preference
Brand management
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Consumer behaviour
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Markenführung
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Retail trade
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Gázquez-Abad, Juan Carlos
Chernev, Alexander
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Martínez-López, Francisco J.
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2018
fields including retailing, marketing, general
business
, psychology,
economics
and statistics. Further, it addressed diverse …
Persistent link: https://www.econbiz.de/10013192306
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