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Retourenmanagement im Online-Handel : Kundenverhalten beeinflussen und Kosten senken
Deges, Frank
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2017
Das Problem hoher Retourenquoten im Online-Handel -- Retourengründe und Retournierverhalten der Kunden -- Präventives und reaktives Retourenmanagement -- Implikationen für die Ausgestaltung des Retourenmanagements im Unternehmen.
Persistent link: https://www.econbiz.de/10014020504
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