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~isPartOf:"SpringerLink / Bücher"
~person:"Pförtsch, Waldemar A."
~subject:"Beschaffung"
~subject:"Markenführung"
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Beschaffung
Markenführung
Brand management
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Business-to-Business-Marketing
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Lieferantenmanagement
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Markenpolitik
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Supplier relationship management
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Pförtsch, Waldemar A.
Baumgarth, Carsten
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Hansen, Felix
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Kotler, Philip
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Nolte, Philipp Johannes
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B2B Brand Management
Kotler, Philip
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2006
Persistent link: https://www.econbiz.de/10013520574
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