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~isPartOf:"SpringerLink / Bücher"
~person:"Wengler, Stefan"
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Transaktionskosten
Cost-benefit analysis
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Decision theory
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Entscheidungstheorie
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Key account management
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Key-Account-Management
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Kosten-Nutzen-Analyse
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Kundengruppenmanagement
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Handbook of strategic account management : a comprehensive resource
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Journal of business market management : jbm
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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
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2006
Persistent link: https://www.econbiz.de/10013520804
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