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~isPartOf:"Strategic corporate communication in the digital age"
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
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Online-Marketing
Öffentlichkeitsarbeit
Digital media
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Digitale Medien
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Marketing management
4
Marketingmanagement
4
Communication
3
Kommunikation
3
digital media
3
Beziehungsmarketing
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Consumer behaviour
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Einzelhandel
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In-store Communications
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Information technology
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Informationstechnik
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Internet marketing
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Konsumentenverhalten
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Ladengestaltung
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Public relations
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Relationship marketing
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Retail trade
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Sales promotion
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Social Web
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Social web
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Store design
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Verkaufsförderung
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customer experience
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in-store technologies
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information and communication technologies
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retailers
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social media
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COVID-19
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Communication media
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Coronavirus
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Corporate Social Responsibility
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Corporate communication
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Corporate social responsibility
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Camilleri, Mark Anthony
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Troise, Ciro
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Strategic corporate communication in the digital age
Journal of business research : JBR
31
SpringerLink / Bücher
28
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing communications
16
Corporate communications : an international journal
13
Springer eBook Collection
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
The journal of business & industrial marketing
11
European journal of marketing : EJM
10
Journal of communication management : an international journal
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing management : MM
9
Marketing intelligence & planning
9
Springer Reference Wirtschaft
9
Europäische Hochschulschriften / 5
8
Journal of internet commerce
8
Journal of promotion management : JPM
8
Business horizons
7
European research studies
7
International journal of advertising : the review of marketing communications
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of retailing and consumer services
6
Springer eBook Collection / Business and Economics
6
The marketing review
6
Developing digital marketing : relationship perspectives
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of technology marketing : IJTMkt
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
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