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~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
~person:"Ahlström, Göran"
~person:"Penzkofer, Horst"
~person:"Rinallo, Diego"
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Strategic market creation : a new perspective on marketing and innovation management
Ifo-Schnelldienst
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Economic geography
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Industrial marketing management : the international journal for industrial and high-tech firms
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Lund studies in economic history
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
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