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~isPartOf:"Strategic value management : a dynamic perspective"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Strategic value management : a dynamic perspective
Handbook of research on customer equity in marketing
7
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Kellogg on marketing
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The Routledge handbook of service research insights and ideas
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21st century business practices : the evolving trends in India
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Beiträge zum wertorientierten Kundenbeziehungsmanagement
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Bridging the gap between advertising academia and practice
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Consumer behavior analysis : (a) rational approach to consumer choice
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Contemporary research in e-branding
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Contemporary research in e-marketing ; 2
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Cu - Hi
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Digital Business in Africa : Social Media and Related Technologies
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Direct marketing
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Handbook of global supply chain management
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Handbook of marketing and finance
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Handbook of social media management : value chain and business models in changing media markets
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Innovation and entrepreneurship : theory and practice
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Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Marketing in the cyber era : strategies and emerging trends
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Marketing theory : a student text
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Marketing und Innovation in disruptiven Zeiten
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Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
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Phantom ex machina : digital disruption's role in business model transformation
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Remote workforce training : effective technologies and strategies
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Service systems science
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Strukturwandel der Wertschöpfung im Bankgeschäft
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The Routledge companion to strategic marketing
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The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
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The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
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The handbook of municipal bonds
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The marketing : accounting interface
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The search for organic growth
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The worth of goods : valuation and pricing in the economy
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Visionary pricing : reflections and advances in honor of Dan Nimer
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Human capital components and their influence on the
customer
value
creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
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