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~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
~subject:"Estimation"
~subject:"Marketingmanagement"
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Strategies and communications for innovations : an integrative management view for companies and networks
Sensory marketing : research on the sensuality of products
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Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
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The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
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(pp. 163-181)
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2011
Persistent link: https://www.econbiz.de/10008987526
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