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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~person:"Cunningham, Malcolm T."
~person:"Hallén, Lars"
~subject:"Großbritannien"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
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2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
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