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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~person:"Hallén, Lars"
~person:"Turnbull, Peter W."
~subject:"Marketing management"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
CIF, Centrum för Internationella Företagsstudier, Företagsekonomiska Institutionen, Uppsala Universitet, Working Paper, 1981,1
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Routledge Library Editions: International Business
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Routledge Library Editions: International Business Ser.
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
3
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
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