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~isPartOf:"Strategisches Management zwischen Globalisierung und Regionalisierung"
~subject:"Book"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Strategisches Management zwischen Globalisierung und Regionalisierung
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Die regionale Clustermarke : Konzept strategischer Markenführung im Spannungsfeld zwischen regionalem und globalem Wettbewerb
Zanger, Cornelia
;
Kaminski, Sandra
- In:
Strategisches Management zwischen Globalisierung und …
,
(pp. 345-363)
.
2008
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