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~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~subject:"Relationship marketing"
~subject:"Sports economics"
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Sports economics
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Competitive advantage
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Nike <Firma>
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Sportartikelbranche
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Strategy & leadership : a publication of Strategic Leadership Forum
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Collection sports, cultures, sociétés
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Consumer information systems and relationship management : design, implementation, and use
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Direct marketing
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Journal of business strategy
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Journal of strategic marketing
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KIET occasional paper
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R & D management
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Sport in the global society
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The regulation of sport in the European Union
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Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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