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~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
24
Relationship marketing
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5
Value creation
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Strategy & leadership : a publication of Strategic Leadership Forum
International journal of hospitality management
22
The journal of services marketing
20
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Journal of marketing
10
Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
Journal of financial services marketing : JFSM
4
Journal of hospitality marketing & management
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
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Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
How B2B companies create economic value by designing experiences and transformations for their customers
Pine, B. Joseph
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
3
,
pp. 2-6
Persistent link: https://www.econbiz.de/10011393012
Saved in:
2
Customer service is core to strategy, but it's under threat
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
4
,
pp. 54-56
Persistent link: https://www.econbiz.de/10011407012
Saved in:
3
Regaining customer relevance : the outside-in turnaround
Day, George S.
;
Moorman, Christine
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
4
,
pp. 17-23
Persistent link: https://www.econbiz.de/10009780577
Saved in:
4
How top performers achieve customer-focused market leadership
Baird, Carolyn Heller
;
Gonzalez-Wertz, Cristene
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10008907151
Saved in:
5
The essential metric of customer capitalism is customer outcomes
Denning, Stephen
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
4
,
pp. 12-18
Persistent link: https://www.econbiz.de/10009267593
Saved in:
6
Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
Saved in:
7
Using value-chain analysis to discover customers' strategic needs
Crain, David W.
;
Abraham, Stan
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10003760547
Saved in:
8
A better way to design loyalty programs
Hoffman, Janet L.
;
Lowitt, Eric
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
4
,
pp. 44-47
Persistent link: https://www.econbiz.de/10003760551
Saved in:
9
Strategy in the media
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
4
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003760561
Saved in:
10
Winning new customers using loyalty-based segmentation
Markey, Rob
;
Ott, John
;
Toit, Gerard du
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003497150
Saved in:
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