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~isPartOf:"Strategy and communication for innovation"
~language:"eng"
~person:"Bruhn, Manfred"
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Bruhn, Manfred
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Strategy and communication for innovation
Forum Dienstleistungsmanagement
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European journal of marketing : EJM
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
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Consumer-brand relationships : theory and practice
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Customer Experience : Forum Dienstleistungsmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management research review
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Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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The journal of brand management : an international journal
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The journal of consumer marketing
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Integrated communication in the innovation process : an approach to integrated innovation communication
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategy and communication for innovation
,
(pp. 139-160)
.
2013
Persistent link: https://www.econbiz.de/10010245541
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