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~isPartOf:"Studies in Business and Economics"
~language:"eng"
~source:"repec"
~subject:"innovation"
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Jugarean, Oana
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Studies in Business and Economics
DRUID Working Papers
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1
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
Luigi, Dumitrescu
;
Oana, Stanciu
;
Mihai, Tichindelean
; …
- In:
Studies in Business and Economics
6
(
2011
)
2
,
pp. 19-26
business
environment a company needs to innovate its technologies, its
business
strategies, its
business
models, and by …
Persistent link: https://www.econbiz.de/10009366391
Saved in:
2
THE CREATION AND DIFFUSION OF GLOBAL CONSUMER CULTURE – A WAY TO INCREASE THE FIRM COMPETITIVENESS
Jugarean, Oana
- In:
Studies in Business and Economics
2
(
2007
)
2
,
pp. 46-48
This article considers how the culture in which we live creates the meaning of everyday products and how these meanings move through a society to consumers. The advertising and fashion industries help to transfer meanings by associating functional products with symbolic qualities such as...
Persistent link: https://www.econbiz.de/10004979359
Saved in:
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