//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Tübinger Diskussionsbeiträge"
~isPartOf:"Wirtschaftswissenschaftliche Diskussionspapiere"
~subject:"Sports marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experience marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sports marketing
Event marketing
3
Event-Marketing
3
Sponsoring
3
Sponsorship
3
Deutschland
2
Football
2
Fußball
2
Germany
2
Sportmarketing
2
Advertising effects
1
Big event
1
DFB-Vereinspokal
1
Deutscher Fußball-Bund
1
Erfolgsfaktor
1
France
1
Frankreich
1
Free rider problem
1
Fußball-Weltmeisterschaft <16., 1998>
1
Großveranstaltung
1
Guerilla marketing
1
Guerilla-Marketing
1
Sportsponsoring
1
Success factor
1
Trittbrettfahrerverhalten
1
Werbewirkung
1
adidas AG
1
adidas-Salomon AG
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
German
2
Author
All
Nufer, Gerd
1
Pechtl, Hans
1
Published in...
All
Tübinger Diskussionsbeiträge
Wirtschaftswissenschaftliche Diskussionspapiere
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
Sport management review
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
European journal of marketing : EJM
1
International journal of event and festival management
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Schriftenreihe Marketing Management
1
Schriftenreihe Sportökonomie in Forschung und Praxis
1
Sport marketing in a global environment : strategic perspectives
1
Sportmanagement : SPM
1
Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
1
SpringerLink / Bücher
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
The global sport economy : contemporary issues
1
Tourism management perspectives : TMP
1
Wirtschaftswissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484325
Saved in:
2
Event-Sponsoring am Beispiel der Fußball-Weltmeisterschaft 1998 in Frankreich : Kritik und Implikationen für die Praxis
Nufer, Gerd
-
1998
Persistent link: https://www.econbiz.de/10013268668
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->