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~isPartOf:"Tübinger Diskussionsbeiträge"
~subject:"Fußball"
~subject:"sponsorship"
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Fußball
sponsorship
Event marketing
2
Event-Marketing
2
Football
2
Sponsoring
2
Sponsorship
2
Advertising effects
1
DFB-Vereinspokal
1
Deutscher Fußball-Bund
1
Deutschland
1
Erfolgsfaktor
1
France
1
Frankreich
1
Fußball-Weltmeisterschaft <16., 1998>
1
Germany
1
Sportmarketing
1
Sports marketing
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Sportsponsoring
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Success factor
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Werbewirkung
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adidas AG
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adidas-Salomon AG
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Nufer, Gerd
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Tübinger Diskussionsbeiträge
Journal of sport management : the official journal of the North American Society of Sport Management
20
International journal of sports marketing & sponsorship
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
European Sport management quarterly : ESMQ
13
International journal of sport management and marketing : IJSMM
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of strategic marketing
6
Sport management review
6
Springer eBook Collection
6
International journal of sport finance
5
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Applied Marketing Science / Angewandte Marketingforschung
4
European journal of marketing : EJM
4
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Journal for global business advancement : JGBA
3
Journal of marketing
3
Journal of nonprofit & public sector marketing
3
Research
3
Applied economics
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Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
2
Banque de France bulletin / Quarterly selection of articles
2
Diskussionsarbeit
2
Event- und Impaktforschung
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
KulturKommerz
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Psychology & marketing
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Scientific Annals of Economics and Business
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
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Event-Sponsoring am Beispiel der Fußball-Weltmeisterschaft 1998 in Frankreich : Kritik und Implikationen für die Praxis
Nufer, Gerd
-
1998
Persistent link: https://www.econbiz.de/10013268668
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Bestimmung und Analyse der Erfolgsfaktoren von Marketing-Events anhand des Beispiels DFB-adidas-Cup
Nufer, Gerd
-
2002
Persistent link: https://www.econbiz.de/10013268788
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