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~isPartOf:"Technology analysis & strategic management"
~person:"Balmer, John M. T."
~person:"Brettel, Malte"
~person:"Nufer, Gerd"
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Balmer, John M. T.
Brettel, Malte
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Technology analysis & strategic management
Reutlinger Diskussionsbeiträge zu Marketing und Management
12
European journal of marketing : EJM
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The journal of brand management : an international journal
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Corporate communications : an international journal
3
Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of marketing management : MM
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Die Betriebswirtschaft : DBW
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Entrepreneurial Marketing
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Entrepreneurial marketing
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Entrepreneurship, theory and practice : ET & P
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European management journal
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Foundations of corporate heritage
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Gabler Edition Wissenschaft / Entrepreneurship
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of general management
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Journal of international marketing
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Journal of marketing
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Journal of strategic marketing
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Marketing Letters
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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PraxisWISSEN Marketing
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
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