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~isPartOf:"The Cornell hospitality quarterly"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Online retailing
2
Online-Handel
2
Personalisierung
2
Personalization
2
Social Web
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Social web
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Virales Marketing
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Beziehungsmarketing
1
Customer satisfaction
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Relationship marketing
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benefit-cost theory
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delighting customers
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experience management
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explanation type
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luxury
1
online review
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online reviews
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perceived usefulness
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personalization
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response channel
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review valence
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social listening
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social media
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underreporting
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Anderson, Chris K.
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Gao, Yixing
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Han, Saram
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Zhang, Lu
1
Zheng, Xiaoyun
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The Cornell hospitality quarterly
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Let's talk about this in public : consumer expectations for online review response
Zhang, Lu
;
Gao, Yixing
;
Zheng, Xiaoyun
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012158180
Saved in:
2
Customer motivation and response bias in online reviews
Han, Saram
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10012210716
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