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~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Konsumentenverhalten
Strategisches Management
Brand management
644
Markenführung
644
Brand image
310
Markenimage
310
Consumer behaviour
305
Brand
254
Markenartikel
252
Beziehungsmarketing
93
Relationship marketing
93
Luxury goods
60
Luxusgüter
60
Social Web
58
Social web
58
Brand architecture
55
Markenarchitektur
54
Marketing management
48
Marketingmanagement
48
Corporate reputation
42
Firmenimage
42
Emotion
39
Internet marketing
38
Online-Marketing
38
USA
36
United States
36
Brand loyalty
31
Advertising effects
30
Werbewirkung
30
Corporate Social Responsibility
28
Corporate social responsibility
28
Corporate culture
25
Customer satisfaction
25
Kundenzufriedenheit
25
Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Unternehmenskultur
25
India
24
Indien
24
International marketing
24
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Undetermined
175
Free
10
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Article
309
Book / Working Paper
4
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Article in journal
313
Aufsatz in Zeitschrift
313
Collection of articles of several authors
4
Sammelwerk
4
Festschrift
3
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
1
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English
313
Author
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Johnson, Lester W.
5
Uggla, Henrik
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Walter, Nadine
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Abratt, Russell
2
Atwal, Glyn
2
Balmer, John M. T.
2
Biedenbach, Galina
2
Block, Martin P.
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Cleff, Thomas
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hur, Songyee
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kakati, Rinalini P.
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
Journal of business research : JBR
398
The journal of product & brand management
287
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
SpringerLink / Bücher
64
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
313
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and
brand
management
framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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