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~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Dao Thi Dai Trang"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Konsumentenverhalten
Strategisches Management
Brand image
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Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
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