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~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Datta, Biplab"
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The IUP journal of brand management : IJBRM
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Developing brand personality scales : a literature review
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
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