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~isPartOf:"The Prentice-Hall series in marketing"
~person:"Kotler, Philip"
~source:"econis"
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Does marketing need reform? : fresh perspectives on the future
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Principles of marketing
Kotler, Philip
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1986
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3. ed
Persistent link: https://www.econbiz.de/10000696917
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Marketing
management
: analysis, planning, and control
Kotler, Philip
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1984
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5. ed
Persistent link: https://www.econbiz.de/10013474766
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