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~isPartOf:"The Routledge companion to consumer behavior"
~subject:"Brand"
~type_genre:"Book section"
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Brand
Consumer behaviour
28
Konsumentenverhalten
28
Consumers
3
Markenartikel
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3
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2
Geschlecht
2
Marketing
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Pogacar, Ruth
2
Brick, Danielle J.
1
Fournier, Susan
1
Hassey, Roseann
1
Kardes, Frank R.
1
Lowrey, Tina M.
1
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The Routledge companion to consumer behavior
Handbook of brand relationships
15
Consumer-brand relationships : theory and practice
13
The evolution of brands : from signals of quality to storehouses of trust
10
Consumer brand relationships : meaning, measuring, managing
8
Brand management ; Vol. 2
7
Psychology of branding
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 3
4
Measuring and managing brands
4
The Routledge companion to identity and consumption
4
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
3
Brand management ; Vol. 1
3
Brands and brand management : contemporary research perspectives
3
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
3
Fashion branding and communication : core strategies of European luxury brands
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand management ; Vol. 4
2
Branded lives : the production and consumption of meaning at work
2
Conjoint measurement : methods and applications
2
Country of origin effect : looking back and moving forward
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Leveraging computer-mediated marketing environments
2
Markendialog : Februar 1997
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Pricing tactics, strategies, and outcomes ; Vol. 2
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The connected customer : the changing nature of consumer and business markets
2
The role of brands in an era of over-information
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
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1
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
Brand attitude structure
Kardes, Frank R.
;
Pogacar, Ruth
;
Hassey, Roseann
;
Wu, …
- In:
The Routledge companion to consumer behavior
,
(pp. 243-259)
.
2020
Persistent link: https://www.econbiz.de/10012316168
Saved in:
3
The influence of marketing language on brand attitudes and choice
Pogacar, Ruth
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
The Routledge companion to consumer behavior
,
(pp. 263-275)
.
2020
Persistent link: https://www.econbiz.de/10012316169
Saved in:
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