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~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The marketing review"
~subject:"Firmenimage"
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Search: subject_exact:"Markenführung"
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Firmenimage
Brand management
633
Markenführung
633
Brand image
294
Markenimage
294
Consumer behaviour
286
Konsumentenverhalten
286
Brand
251
Markenartikel
248
Beziehungsmarketing
89
Relationship marketing
89
Brand architecture
57
Markenarchitektur
56
Social Web
55
Social web
55
Marketing management
54
Marketingmanagement
54
Luxury goods
53
Luxusgüter
53
Corporate reputation
42
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39
Internet marketing
37
Online-Marketing
37
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30
Corporate social responsibility
30
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30
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30
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28
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26
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26
International marketing
26
Internationales Marketing
26
Unternehmenskultur
26
Werbewirkung
26
Personality psychology
24
Persönlichkeitspsychologie
24
Brand equity
23
Customer satisfaction
22
Kundenzufriedenheit
22
Branding
21
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39
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42
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Balmer, John M. T.
6
Urde, Mats
3
Abratt, Russell
2
Greyser, Stephen A.
2
Merrilees, Bill
2
Miller, Dale
2
Podnar, Klement
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Abimbola, Temi
1
Aspara, Jaakko
1
Bajde, Domen
1
Balmer, John M.T.
1
Bargenda, Angela
1
Beckmann, Suzanna C.
1
Berenguer Contrí, Gloria
1
Bick, Geoff
1
Bonaiuto, Marino
1
Burghausen, Mario
1
Büttner, Marion
1
Carvalho, Leonor Vacas de
1
Chaudhary, Manoj J.
1
Cho, Chang-Hoan
1
Cooper, Holly
1
Costa, Patricio
1
Dominicis, Stefano de
1
Flax, Jeremy
1
Ford, Becky R.
1
Freeman, Susan
1
Gil Saura, Irene
1
Gilani, Hasan
1
Golob, Urša
1
He, Xinming
1
Isiksal, Didem Gamze
1
Jacobs, Gabriele
1
Jensen, Morten Bach
1
Jones, Richard
1
Jong Woo Jun
1
Joseph, Mathew
1
Karaosmanoglu, Elif
1
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The Routledge companion to contemporary brand management
The journal of brand management : an international journal
The marketing review
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
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ECONIS (ZBW)
42
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1
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42
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze
;
Karaosmanoglu, Elif
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
Saved in:
4
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
5
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
6
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
7
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
8
Consumer responses to brand deletion
Mishra, Anubhav A.
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
Saved in:
9
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
10
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
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